Entering the Cuban market is not an easy task. We work with our clients to convert business ideas into business plans that permit our clients to empirically evaluate the viability of the proposed project. We conduct comprehensive, case-specific due diligence that helps our clients to assess the proposed business model, the relevant market, and growth potential. Backed by in-depth professional knowledge regarding the legal framework of Cuban markets and practical issues, our team will conduct market research studies to further critically explore, evaluate and formulate market entry strategies. From arranging the introductory meetings with Cuban officials to the selection of a market entry method, we work alongside our clients to identify and implement a successful market entry strategy that ensures our clients have laid the foundation for the success of our clients’ business endeavors in Cuba.
Although under Cuban law trademarks, tradenames, and patents may be fully protected by U.S. individuals and entities, Cuba is a first come, first serve jurisdiction for intellectual property registration. Accordingly, the protection of intellectual property rights should be a matter of vital importance for U.S. entities and persons with valuable marks to protect, regardless of whether they are interested in engaging in any kind of business in Cuba.
Cuba joined the World Intellectual Property Organization in 1975. Since then, it has become a party to numerous international treaties that align the Cuban intellectual property regulatory framework with international trends. The acquisition and modification of intellectual property rights in Cuba requires a previous registration. However, unlike other countries, prior use does not grant intellectual property rights. Our team understands the importance of protecting your valuable intellectual property assets and assists our clients with trademark, patent and copyright searches, registrations, renewals and assignments. We focus on prevention of costly intellectual disputes by working closely with the intellectual property agencies in Cuba to ensure that our client’s intellectual property rights are properly protected.
The United States continues to maintain an embargo on trade with Cuba. Most transactions between the United States or persons subject to U.S. jurisdiction and Cuba are prohibited, and the Office of Foreign Asset Control continues to strictly enforce the prohibitions of the Cuban Assets Control Regulations. On the other hand, with the reestablishment of diplomatic relations between the United States and Cuba, recent regulatory changes have been set into motion to further engage commercial and financial transactions between both countries, opening various new avenues of opportunities to foreign investors interested in the Cuban market. However, understanding the Cuban legal and regulatory framework can be challenging and often complex. Our unique structure allows us to assemble a results-oriented team of professionals that possess the capabilities to develop solid proposals based on a coherent strategy. We help our clients to seize a competitive advantage by solving complex problems. From strategic positioning through execution of business goals, we work along with our clients to minimize risks and ensure that our clients’ financial and commercial endeavors in Cuba reach their fullest potential.
Project management is a novel concept in Cuba. Although this practice is often overlooked, effective project management can ensure that a project will reach its fullest potential and acquire an advantageous position in high-risk sectors and markets. Our team of experienced project managers will coordinate and oversee our clients’ project-related activities. From conception to completion, we focus on the successful execution of every aspect of the project, creating the maximum value for our clients.